What is a branded game?
Branded games are games which contain an advertisement in some way, shape or form. They allow brands to engage the consumer in a meaningful way.
Consumers are increasingly having very short attention spans. How to engage them, when there's so much content out there? Delivering small, lightweight and highly engaging experiences make the most sense, given the short time frames available to ride the consumer trend waves.
With the explosive growth of mobile devices, branded games are every marketer's dream. Branded games can be developed very quickly and distributed to consumers instantly, across smartphones, tablets and desktop computers.
Why do marketers use branded games?
A branded game is an essential tool for every online marketing campaign. Whether your goal is brand awareness, audience building, lead generation, or customer loyalty, having an interactive game will place your brand at the center of conversation.
Designed with a responsive mindset, a branded game loads seamlessly on your smartphone browser, tablet browser, or desktop browser. The games deployed are typically short, fun and highly engaging.
The branded games are also typically run on a microsite (landing page), which makes it easily sharable via social media, email campaigns, chatrooms, conferencing software, and literally any other web-based medium.
Example Branded Games For Marketing Campaigns
Develop top quality games for your brand awareness and activation campaigns.
Example - Challenge For A Corporate Event
As part of a corporate event for executives a memory match game could be deployed as a warm-up event for participants, to get them excited before the actual event begins. Players will attempt to match branded product cards in the least amount of moves to generate the highest score.
The game also could come integrated with a cloud leaderboard system, which would allow users to register, play and rank competitively with other participants at the event. The event organizer receives access to a backend CMS from which they are able to view, manage and export the leaderboard data into Excel.
At the end of the experience, the event organizer could announce the top 10 winners along with corporate branded gifts.
Implement a leaderboard for high scores
A cloud based leaderboard solution, can be implemented into every game application. The leaderboard can be shown within the game, or provided as a separate leaderboard link that you can plug into specific sections of the event.
Rank users based on their high score achievement. There's also the ability to reset the leaderboard at pre-determined times.
The data collected will be available via a backend CMS. Clients get access to view and export the data into Excel format as well.
How to generate leads with branded games?
There are a few solutions. Common methods that are usualy deployed, include
- Adding a "Sign up to play" form using our proprietary cloud based system (easiest and most cost-effective)
- Adding a QR code at the end of the game, which redirects to your own landing page
Depending on what data you wish to collect, we can change the leadgen form fields to collect information such as name, email, phone numbers and occupation. It can also be a mini survey format.
Submiting data directly to third party CRM systems (eg: Marketo, Responsys, Eloqua, Mailchimp, Constant Contact), we can be done as well.
What kind of rewards can be given away?
Typically what is given out are coupons, vouchers or gift codes to increase consumer loyalty. These codes are typically awarded to random winners, or via the Top scorers in the leaderboards.
The organizer of the online event typically contacts the winners after the event is over.
Note, that rewards are optional. Not all games have to give out rewards. The game itself can be a form of reward.
Customization services for the game applications
Depending on your goals, changes can be made on many aspects of the game such as
- Graphics and audio
- Different theme
- Different backgrounds
- Arrangement of objects
- Game rules or game logic
- Adding your brand logos or embedding product images
Contact us, describe what you need, and we'll be happy to help.
Analytics of the games
Analytics are provided and a dashboard to easily keep track of your leads, players and rewards.
Depending on the project, a CMS backend can be provided which allows you to login, view the data and export into different formats such as Excel.
Integration with 3rd party systems
Integrations with many 3rd party systems are available. Examples include:
- Embedding the game link into software such as INXPO, Webex, Zoom and other virtual conferencing software
- Embedding custom leadgen forms from Marketo and Oracle Responsys
- Integrating special APIs provided by our clients
- Passing along certain datasets to our clients via our own APIs/webhooks.
Contact us for more information.
On which platforms can the game application be deployed?
The game can be deployed within any website, conferencing software, intranet system, offline system, or packaged embedded within native iOS/Android.
The game application can be ported into any target platform you need.
branded game applications that work offline
For offline environments such as events or exhibitions without internet access, a special offline version to be pre-installed as Android APK or iOS native app can be offered. In some cases, the games can be run off a laptop/PC on-site.
Add coupon codes, QR codes, or barcodes into the game application
Integrate special codes into the game to reward users. These can be coupon codes, vouchers, QR codes or barcodes of any standard format.
Rewards can be displayed in the following conditions:
- after the user wins.
- as part of certain milestones achieved.
- random coupon placements, as part of an Easter egg type hunt.
- at the start of the game experience, as an initial reward for encouragement.
- emailed to the user at the end of the game experience.
- texted (via SMS) to the user at the end of the game experience.
- any other custom condition.
Provide game localization services
For an additional fee, there is the ability to localize all aspects of the game, including translating the text, and changing graphics to fit the local culture.
any language worldwide is supported, like, German, Spanish, Spanish LATAM, French, Chinese (Simplified and Traditional), Arabic, Farsi, Japanese, Korean, Portuguese, Norwegian, Burmese, Malay, Tagalog, Vietnamese, Thai, and more.
Please add a note in your contact form request, to indicate your target language.
