What is a virtual event?
In this post-pandemic world, the only way to safely connect with consumers is online. More businesses are holding virtual events such as exhibitions, conferences and webinars.
A virtual event typically takes place via virtual conferencing software such as Zoom, INXPO, Livestorm, TurboMeeting and GoToMeeting.
Why do brands use games in online events?
Let's face it. Joining yet another virtual conference can be really boring! You're listening to the host talk through what appears to be a bunch of boring slides. It's difficult to focus on who's talking. On top of that, you're hearing someone's baby cry in the background.
This is where games come in.
Businesses use games to keep participants engaged multiple times throughout online events.
A game application are typically introduced in the middle of sessions during break time, pre-event and also post-event.
Example Game Applications For Online Events and Virtual Conferences
Develop top quality games for your brand awareness and activation campaigns.
Example - Event for a Fortune 100 company product launch
A game application to help a Fortune 100 company promote a new Internet of Things (IoT) product in a live event. The game application was chosen as part of the strategy to "break" the ice among conference participants.
A leaderboard is added to rank Top 20 users in the game, and reset on daily basis throughout the live conference. The winners are announced by the organizer via webchat.
Implement a leaderboard for high scores
A cloud based leaderboard solution, can be implemented into every game application. The leaderboard can be shown within the game, or provided as a separate leaderboard link that you can plug into specific sections of the event.
Rank users based on their high score achievement. There's also the ability to reset the leaderboard at pre-determined times.
The data collected will be available via a backend CMS. Clients get access to view and export the data into Excel format as well.
How to generate leads with branded games?
There are a few solutions. Common methods that are usualy deployed, include
- Adding a "Sign up to play" form using our proprietary cloud based system (easiest and most cost-effective)
- Adding a QR code at the end of the game, which redirects to your own landing page
Depending on what data you wish to collect, we can change the leadgen form fields to collect information such as name, email, phone numbers and occupation. It can also be a mini survey format.
Submiting data directly to third party CRM systems (eg: Marketo, Responsys, Eloqua, Mailchimp, Constant Contact), we can be done as well.
What kind of rewards can be given away?
Typically what is given out are coupons, vouchers or gift codes to increase consumer loyalty. These codes are typically awarded to random winners, or via the Top scorers in the leaderboards.
The organizer of the online event typically contacts the winners after the event is over.
Note, that rewards are optional. Not all games have to give out rewards. The game itself can be a form of reward.
Customization services for the game applications
Depending on your goals, changes can be made on many aspects of the game such as
- Graphics and audio
- Different theme
- Different backgrounds
- Arrangement of objects
- Game rules or game logic
- Adding your brand logos or embedding product images
Contact us, describe what you need, and we'll be happy to help.
Analytics of the games
Analytics are provided and a dashboard to easily keep track of your leads, players and rewards.
Depending on the project, a CMS backend can be provided which allows you to login, view the data and export into different formats such as Excel.
Integration with 3rd party systems
Integrations with many 3rd party systems are available. Examples include:
- Embedding the game link into software such as INXPO, Webex, Zoom and other virtual conferencing software
- Embedding custom leadgen forms from Marketo and Oracle Responsys
- Integrating special APIs provided by our clients
- Passing along certain datasets to our clients via our own APIs/webhooks.
Contact us for more information.
On which platforms can the game application be deployed?
The game can be deployed within any website, conferencing software, intranet system, offline system, or packaged embedded within native iOS/Android.
The game application can be ported into any target platform you need.
branded game applications that work offline
For offline environments such as events or exhibitions without internet access, a special offline version to be pre-installed as Android APK or iOS native app can be offered. In some cases, the games can be run off a laptop/PC on-site.
Add coupon codes, QR codes, or barcodes into the game application
Integrate special codes into the game to reward users. These can be coupon codes, vouchers, QR codes or barcodes of any standard format.
Rewards can be displayed in the following conditions:
- after the user wins.
- as part of certain milestones achieved.
- random coupon placements, as part of an Easter egg type hunt.
- at the start of the game experience, as an initial reward for encouragement.
- emailed to the user at the end of the game experience.
- texted (via SMS) to the user at the end of the game experience.
- any other custom condition.
Provide game localization services
For an additional fee, there is the ability to localize all aspects of the game, including translating the text, and changing graphics to fit the local culture.
any language worldwide is supported, like, German, Spanish, Spanish LATAM, French, Chinese (Simplified and Traditional), Arabic, Farsi, Japanese, Korean, Portuguese, Norwegian, Burmese, Malay, Tagalog, Vietnamese, Thai, and more.
Please add a note in your contact form request, to indicate your target language.
