What is a "game application reskin"
Often times, while interested in the concept of the game application, but there are some ideas about changing the artwork then 'skin' of the game application is modified. We refer to this process as a "game application reskin".
The major benefits of a game application reskin are:
1. Lower cost. We don't need to rebuild the entire game from scratch.
2. Lower turnaround time. This is critical for time-sensitive projects.
3. Proven quality. You've already seen the game at work. It's easier to visualize the end product.
Why reskin an existing game?
If you represent a brand or agency, you're probably on a tight deadline to launch a game alongside your marketing campaign. The reskin method is the most logical and cost effective approach.
With the game application method, compelling and high quality game application are created within 1-2 weeks for simpler projects, and 3-4 weeks for more complex projects. Accomondated minor gameplay changes could also be applied along the way.
Example Game applications For Reskin
Develop top quality game applications for your brand awareness and activation campaigns.
How a game application reskin works
Step 1: Choose from collection of reskinnable games.
Step 2: Contact u , to tell us which games you would like reskinned. Include details, such as the new concept, potential changes, and more.
Step 3: We'll respond with a price quote, and more technical details.
Once everything is agreed upon, our creative designers and programmers will start the game application process.
Example: game application reskin For A Pizza Brand
A food brand promotes a "Play and Win" campaign.
The campaign featured a game application, which was fully reskinned into a different look and feel for the client. The game application was deployed on a microsite and heavily promoted via social media.
In order to qualify for the leaderboards, players purchase pizza products and upload the receipt for verification. As a result, the campaign generated more sales, customer loyalty, and a whole lot of buzz.
Example: game application reskin
Example: Minions Banana Frenzy
Example: game application for YouTubers, Influencers and Key Opinion Leaders
Example: Monro Stay on the Road
Example: Justice League Action - Orbital Chase
Example: Scooby Doo Mahjong
Example: designer shoe brand
Supported platforms
all modern smartphones, tablets, desktop PCs and laptops. We cover iPhone, iPad, Android, Windows Phone, Mac, Windows PC and more.
For native app formats, game applications can be converted into native iOS, Android and Windows phone formats for an additional fee. Please visit our Android APK section or iOS section.
Reskin of the game on your side
Step 1: Upon agreeing on a price and requirements list, we'll send you all the original assets (visual and audio) of the game.
Step 2: Your creative team will produce the new assets, and replace the assets 1-1, according to the filename, width, height and alignment.
Step 3: Our team will take the new assets, and integrate them into the game. We'll bridge any gaps, and accomondate any customization requests.
Step 4: Once it's all done, we'll send you a final, compiled game (reskinned). This should be good to go.
By using this solution, your team will undertake the creative direction of the visual and audio assets. It will also incur less game application cost. Our team will integrate the reskinned assets and bridge any technical gaps for you.
We've offered this solution to many clients, including Disney, Warner Bros, Sony, Universal, Toyota, ITV (one of the largest British TV networks), and more Fortune 500 companies.
Can Dubcliq handle the creation of the new graphics/artwork? I'm short on resources.
Yes, we're more than happy too. We have a full design team in-house, that can create the necessary visual assets to fit your goals.
Please add a note in the contact form.
Reskinned game application integration with 3rd party systems
Integrations can be made with many 3rd party systems as well as custom systems. Examples include:
- Social media integrations (Facebook, Twitter, etc)
- Submitting leadgen data into systems such as Mailchimp, Constant Contact, Salesforce, Google Drive, and other CRM systems.
- Integrating special APIs provided by our clients, such as user authentication tokens and score submission functions.
- Passing along certain datasets to our clients via our own APIs/webhooks.
- Passing along game-relevant data directly into native apps, via Javascript bridges/APIs provided by our clients.
leaderboard implemention for high scores
A cloud based leaderboard solution, can be implemented into every board game application.
Rank users based on their high score achievement. Top scores can be sorted by all-time, weekly or daily. There's also the ability to reset the leaderboard at pre-determined times.
The data collected will be available via a backend CMS. Clients get access to view and export the data into Excel format as well.
Offline leaderboards are also available, subject to request.
A Microsite or Landing Page for the reskinned game
Depending on your budget and goals, a design for a microsite to accompany the game campaign can be made.
A microsite is typically a one-page website (sometimes called a landing page), which is decorated in a way which showcases the game in the best possible light. The microsite typically contains an iFrame that runs game, with important brand or product information around that iFrame.
The domain of the microsite can be a subdomain of your existing campaign/brand, or an entirely new domain.
Leads generation with reskinned games
As an option, a lead generation form to collect user information can be implemented. A "sign up to play" form pops up at the beginning or end of the game experience, depending on what you need.
The data collected will be GDPR-compliant and only with the permission of the user. a GDPR compliant checkbox, privacy policy, and terms and conditions for the campaign will be implemented.
All collected data will be available for access via a backend CMS. The data can also be exported into formats such as Excel. If you need to retrieve the data automatically, an API endpoint for your team can be provided.
data submission directly to your own CRM systems (eg: Responsys, Eloqua, Mailchimp, Constant Contact), we can do it as well.
Can the reskinned game work offline?
Yes. For offline environments such as events or exhibitions without internet access, a special offline version to be pre-installed as Android APK or iOS native app can be provided.
In this case, the leads collected shall be stored locally in the device. The game shall run as usual, without requiring any internet access.
To extract the data, it can be exported into Excel, or synced to a cloud server once the device is connected to the Internet.
What are the deliverables?
Upon completion of the game application project, the final, reskinned game in a zip file will be sent. You can unzip it, and upload the entire game folder to your web or offline server. Game application hosting for you can be made as well.
If the game is to be integrated into other systems such as within native apps, or into offline systems, technical support is provided.
If the project involves a microsite, this will be included in the deliverables.
Game localization
For an additional fee, all aspects of the game can be localized, including translating the text, and changing graphics to fit the local culture.
any language worldwide is supported like German, Spanish, Spanish LATAM, French, Chinese (Simplified and Traditional), Arabic, Farsi, Japanese, Korean, Portuguese, Norwegian, Burmese, Malay, Tagalog, Vietnamese, Thai, and more.
Please add a note in your contact form request, to indicate your target language.
Add coupon codes, QR codes, or barcodes into the game application
Integrate special codes into the game to reward users. These can be coupon codes, vouchers, QR codes or barcodes of any standard format.
Rewards can be displayed in the following conditions:
- after the user wins.
- as part of certain milestones achieved.
- random coupon placements, as part of an Easter egg type hunt.
- at the start of the game experience, as an initial reward for encouragement.
- emailed to the user at the end of the game experience.
- texted (via SMS) to the user at the end of the game experience.
- any other custom condition.
Read our coupon and barcode gamification page to learn more.
Analytics of the games
Analytics are provided and a dashboard to easily keep track of your leads, players and rewards.
Depending on the project, a CMS backend can be provided which allows you to login, view the data and export into different formats such as Excel.
