Game Application For E-Commerce Brands and Online Shops

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An endless runner game application to help promote an e-commerce platform

The game may include player registration and a leaderboard for the promoting company’s annual holiday raffle promo.

Video

Demo video of the game application.

Objectives

Our objectives were:

  • Reskin the existing game application into a shopping endless runner
  • Customize game mechanics to focus on brand awareness
  • Add new features for the contest event

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Turnkey Game Application Solutions

Gameplay: Classic endless runner with a coin-gathering system

New Game: Eshop Mania

Game Changes

Our game customization services included:

  • New game intro page
  • New background, from Aztec-themed adventure to warehouse retail experience
  • New gameplay, from collecting coins to grabbing packages
  • Decreased the instances of packages appearing in the game, originally gold coins are abundant throughout the game
  • Set the caution floor stand as the only type of obstacle, instead of several objects

New Features

The new game application included new features.

  • Company history snippets at the start of the game
  • Registration and leaderboard at the end of the game; players who wish to join the raffle must register
  • Top scorers win minor prizes every week
  • All user data are transmitted to the client as text delimeted files

Screenshots

Sample screenshots of the game

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Raffle Draw Details

The marketing campaign consisted of 3 weekly draws and one grand draw at the end of the winter holidays.

Winners were chosen from the weekly leaderboard, which was refreshed on Monday of every week.

Grand draw winners were randomly selected from all registered players since week 1.

Registration Form

A sample of the registration used in the game.

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Player Journey

The customized game application was promoted on Facebook to target a wide range of wholesalers and vendors. We followed these steps to engage the target audience.

  1. The viewer sees the game’s promotional banner on Facebook
  2. The viewer clicks the link and plays the game.
  3. After the game, the player registers their name and email to join the raffle
  4. The player waits for the winner's announcement (weekly and grand draw)

All players were allowed to play the game several times to achieve their best score, as well as join all the weekly leaderboards.