What are corporate training games?
Corporate training games are game applications designed with the intent to engage, educate and inspire a subset of the corporation's workforce. These game applications are often used by companies to enhance employee performance, strengthen team dynamics, invoke curiosity, and promote a culture of continuous learning.
Examples of corporate training games include scenario based games, word association, word scramble, puzzle solving, and more.
Why do brands use corporate training games?
Brands use corporate training games for these benefits:
- Educate employees about the brand's products and services.
- Motivate and inspire employees.
- Generate inside sales from existing partner networks.
- Build brand loyalty.
Examples For Corporate Training Games
Develop top quality game applications for your brand awareness and activation campaigns.
Example: Corporate Training Game For business
In order to qualify for the leaderboards, players purchase pizza products and upload the receipt for verification. As a result, the campaign generated more sales, customer loyalty, and a whole lot of buzz.
Leaderboard implementation for high scores
A cloud based leaderboard solution, can be implemented into every board game application.
Rank users based on their high score achievement. Top scores can be sorted by all-time, weekly or daily. There's also the ability to reset the leaderboard at pre-determined times.
The data collected will be available via a backend CMS. Clients get access to view and export the data into Excel format as well.
Offline leaderboards are also available, subject to request.
Generate leads with corporate training games
Proposed solutions include
- Adding a "Sign up to play" form using a proprietary cloud based system (easiest and most cost-effective)
- Adding a QR code at the end of the game, which redirects to your own landing page
Depending on what data you wish to collect, the leadgen form fields can be adapted to collect information such as name, email, phone numbers and occupation. It can also be a mini survey format.
Data can be submitted directly to your own CRM systems (eg: Marketo, Responsys, Eloqua, Mailchimp, Constant Contact), we can do it as well.
Rewards to be given
the following rewards could be given
- T-shirts, keychains and other memorabilia
- Cash prizes
- Priority/VIP pass
- Free 1-on-1 consultations
Customization services for the games applications
Depending on the goals, some aspects of the game can be modified such as
- Graphics and audio
- Different theme
- Different backgrounds
- Arrangement of objects
- Game rules or game logic
- Adding your brand logos or embedding product images
Analytics of the game applications
Analytics are provided and a dashboard to easily keep track of your leads, players and rewards.
Depending on the project, a CMS backend can be provided which allows you to login, view the data and export into different formats such as Excel.
Game integration with 3rd party systems
Integrations can be made with many 3rd party systems as well as custom systems. Examples include:
- Social media integrations (Facebook, Twitter, etc)
- Submitting leadgen data into systems such as Mailchimp, Constant Contact, Salesforce, Google Drive, and other CRM systems.
- Integrating special APIs provided by our clients, such as user authentication tokens and score submission functions.
- Passing along certain datasets to our clients via our own APIs/webhooks.
- Passing along game-relevant data directly into native apps, via Javascript bridges/APIs provided by our clients.
Supported platforms
all modern smartphones, tablets, desktop PCs and laptops. We cover iPhone, iPad, Android, Windows Phone, Mac, Windows PC and more.
For native app formats, game applications can be converted into native iOS, Android and Windows phone formats for an additional fee. Please visit our Android APK section or iOS section.
Can corporate training games work offline?
For offline environments such as events or expos without internet access, a special offline version can be prepared to be run directly via a local server on-site. In certain cases, pre-packaged Android APKs can be prepared and these can be pre-installed into the target device.
Add coupon codes, QR codes, or barcodes into the game application
Integrate special codes into the game to reward users. These can be coupon codes, vouchers, QR codes or barcodes of any standard format.
Rewards can be displayed in the following conditions:
- after the user wins.
- as part of certain milestones achieved.
- random coupon placements, as part of an Easter egg type hunt.
- at the start of the game experience, as an initial reward for encouragement.
- emailed to the user at the end of the game experience.
- texted (via SMS) to the user at the end of the game experience.
- any other custom condition.
Read our coupon and barcode gamification page to learn more.
Game localization
For an additional fee, all aspects of the game can be localized, including translating the text, and changing graphics to fit the local culture.
any language worldwide is supported like German, Spanish, Spanish LATAM, French, Chinese (Simplified and Traditional), Arabic, Farsi, Japanese, Korean, Portuguese, Norwegian, Burmese, Malay, Tagalog, Vietnamese, Thai, and more.
Please add a note in your contact form request, to indicate your target language.
