What are trade show games?
Trade show games (also known as exhibition stand games) are typically casual games played within a trade show venue. Typically designed to be quick and fun, trade show games are increasingly becoming a competitive advantage for every trade show booth.
Whether you're a small business, an agency or a large corporation, having interactive games at your trade show booth will make your brand instantly noticable and memorable.
Why do brands use trade show games?
With the pandemic under control and borders re-opening, more business is being conducted at trade shows. Having a game prominently displayed at your exhibition booth can make all the difference.
Brands use trade show games for these benefits:
- Drive more foot traffic.
- Educate potential customers about the brand's products and services.
- Integrate giveaways such as discounts and other small prizes to encourage on-site sales.
- Generate leads from prospects.
- Build brand loyalty.
- Have a competitive edge over other trade show booths (i.e to stand out of the crowd)
Example Game Applications For Trade Shows
Develop top quality games for your brand awareness and activation campaigns.
Example - Personality Quiz For A Trade Show Booth
A personality quiz game for a brand as part of an activation campaign. Booth visitors step up to an iPad to answer a series of questions about their lifestyle, hobbies, aspirations and spending behaviors. At the end of the game, the brand recommendeds what suits to the created profile.
Once the game experience is over, the booth representative may approache the prospect to start a conversation and schedule a subsequent action.
Mini Game applications For Trade Shows
Game applications to captivate your booth visitors. Perfect for leadgeneration projects and self-serve booth visitors.
Eaxample - Two Player Trivia Game For Trade Show
A 2 player live trivia game for a trade show campaign. 2 players step up to the stage, and are given a series of 10 product related questions to answer.
Each player is given a controller with 4 buttons to tap on. The most accurate player from a round of ten questions wins the game.
The booth representative rewards both players with prizes at the end.
Example - Bowling Game For Trade Show Event
A simple and casual bowling game for a trade show event.
Players control an easy-to-use joystick to flick the bowling ball.
Players who successfully knock down all 10 pins win a prize.
Example - Boat Navigation Game For A Trade Show Event
A fun boating experience for a trade show campaign
Players navigate left and right to avoid obstacles, while collecting coins.
Implement a leaderboard for high scores
A cloud based leaderboard solution, can be implemented into every game application. The leaderboard can be shown within the game, or provided as a separate leaderboard link that you can plug into specific sections of the event.
Rank users based on their high score achievement. There's also the ability to reset the leaderboard at pre-determined times.
The data collected will be available via a backend CMS. Clients get access to view and export the data into Excel format as well.
How to generate leads with branded games?
There are a few solutions. Common methods that are usualy deployed, include
- Adding a "Sign up to play" form using our proprietary cloud based system (easiest and most cost-effective)
- Adding a QR code at the end of the game, which redirects to your own landing page
Depending on what data you wish to collect, we can change the leadgen form fields to collect information such as name, email, phone numbers and occupation. It can also be a mini survey format.
Submiting data directly to third party CRM systems (eg: Marketo, Responsys, Eloqua, Mailchimp, Constant Contact), we can be done as well.
What kind of rewards can be given away?
Typically what is given out are coupons, vouchers or gift codes to increase consumer loyalty. These codes are typically awarded to random winners, or via the Top scorers in the leaderboards.
The organizer of the online event typically contacts the winners after the event is over.
Note, that rewards are optional. Not all games have to give out rewards. The game itself can be a form of reward.
Customization services for the game applications
Depending on your goals, changes can be made on many aspects of the game such as
- Graphics and audio
- Different theme
- Different backgrounds
- Arrangement of objects
- Game rules or game logic
- Adding your brand logos or embedding product images
Contact us, describe what you need, and we'll be happy to help.
Analytics of the games
Analytics are provided and a dashboard to easily keep track of your leads, players and rewards.
Depending on the project, a CMS backend can be provided which allows you to login, view the data and export into different formats such as Excel.
Integration with 3rd party systems
Integrations with many 3rd party systems are available. Examples include:
- Embedding the game link into software such as INXPO, Webex, Zoom and other virtual conferencing software
- Embedding custom leadgen forms from Marketo and Oracle Responsys
- Integrating special APIs provided by our clients
- Passing along certain datasets to our clients via our own APIs/webhooks.
Contact us for more information.
On which platforms can the game application be deployed?
The game can be deployed within any website, conferencing software, intranet system, offline system, or packaged embedded within native iOS/Android.
The game application can be ported into any target platform you need.
branded game applications that work offline
For offline environments such as events or exhibitions without internet access, a special offline version to be pre-installed as Android APK or iOS native app can be offered. In some cases, the games can be run off a laptop/PC on-site.
Add coupon codes, QR codes, or barcodes into the game application
Integrate special codes into the game to reward users. These can be coupon codes, vouchers, QR codes or barcodes of any standard format.
Rewards can be displayed in the following conditions:
- after the user wins.
- as part of certain milestones achieved.
- random coupon placements, as part of an Easter egg type hunt.
- at the start of the game experience, as an initial reward for encouragement.
- emailed to the user at the end of the game experience.
- texted (via SMS) to the user at the end of the game experience.
- any other custom condition.
Provide game localization services
For an additional fee, there is the ability to localize all aspects of the game, including translating the text, and changing graphics to fit the local culture.
any language worldwide is supported, like, German, Spanish, Spanish LATAM, French, Chinese (Simplified and Traditional), Arabic, Farsi, Japanese, Korean, Portuguese, Norwegian, Burmese, Malay, Tagalog, Vietnamese, Thai, and more.
Please add a note in your contact form request, to indicate your target language.
