What are the skill based game applications
A game of skill is a game where the outcome is primarily determined by mental or physical ability. Skill based games are typically used in competitive settings such as tournaments.
Thanks to the explosive growth of eSports, skill based games are growing at a very high rate in regions such as North America, Europe and Asia Pacific (APAC).
There are 2 types of skill-based games: Single Player and Player versus Player (PvP).
An example of a Single-Player skill-based game is Parkour Climb, where players compete against the game, to score the highest in a leaderboard. Top ranked players are allocated prizes based on a prize pool.
An example of a Player vs Player (PVP) skill-based game is Castle Fight With Buddies, where players eliminate each other's soldiers to retain health of the castle. The winner typically wins the prize pool.
How brands use skill based games
Skill based games are essential to every company's digital strategy. Whether your goal is brand awareness, monetization, audience building, lead generation, or customer loyalty, having a skill based game will place your brand at the center of conversation.
Examples of Skill Based Games
Develop top quality game applications for your brand awareness and activation campaigns.
Example - Skill Based Games For A Publicly Listed Company
For brand promotion a game portal could include a variety of mass-appeal casual games such as arcade, action, strategy, puzzle games, and more. Players compete worldwide to win a pool of prizes daily, weekly and monthly.
Example - Skill Based Games To Boost Mobile App Virality
Players could play to win MX Coins, which are then used to unlock premium content on the target mobile app, discounts for certain consumer brands, and earn real cash.
Example - Skill Based Games For Philanthropic Fundraising
create a platform which specializes in Gamified Giving™ and have Sports celebrities and influencers leverage the power of Win Win to host online charity tournaments. Players pay to compete and donate winnings to charitable organizations.
leaderboard implemention for high scores
A cloud based leaderboard solution, can be implemented into every board game application.
Rank users based on their high score achievement. Top scores can be sorted by all-time, weekly or daily. There's also the ability to reset the leaderboard at pre-determined times.
The data collected will be available via a backend CMS. Clients get access to view and export the data into Excel format as well.
Offline leaderboards are also available, subject to request.
Leads generation with skill based games
Common methods include
- Adding a "Sign up to play" form using our proprietary cloud based system (easiest and most cost-effective)
- Adding a QR code at the end of the game, which redirects to your own landing page
Depending on what data you wish to collect, we can change the leadgen form fields to collect information such as name, email, phone numbers and occupation. It can also be a mini survey format.
submiting data directly to your own CRM systems (eg: Marketo, Responsys, Eloqua, Mailchimp, Constant Contact), is possible
What kind of rewards to be given away
Typically there are given out coupons, vouchers, virtual currency, or cash prizes to increase consumer loyalty. Rewards are typically distributed based on the outcome of the game.
Anti-cheat management system
Using a variety of security solutions to keep players safe while interacting with the game application.
Solutions include
- Data encryption
- Server and client-side cheat detection
- Access tokens with limited shelf life
- Player data management
- Centralized systems for single source of truth
- Anti-fraud terms and conditions and policies
Analytics of the games
Analytics are provided and a dashboard to easily keep track of your leads, players and rewards.
Depending on the project, a CMS backend can be provided which allows you to login, view the data and export into different formats such as Excel.
Game integration with 3rd party systems
Integrations can be made with many 3rd party systems as well as custom systems. Examples include:
- Social media integrations (Facebook, Twitter, etc)
- Submitting leadgen data into systems such as Mailchimp, Constant Contact, Salesforce, Google Drive, and other CRM systems.
- Integrating special APIs provided by our clients, such as user authentication tokens and score submission functions.
- Passing along certain datasets to our clients via our own APIs/webhooks.
- Passing along game-relevant data directly into native apps, via Javascript bridges/APIs provided by our clients.
Supported platforms
all modern smartphones, tablets, desktop PCs and laptops. We cover iPhone, iPad, Android, Windows Phone, Mac, Windows PC and more.
For native app formats, game applications can be converted into native iOS, Android and Windows phone formats for an additional fee. Please visit our Android APK section or iOS section.
Can the game applications work offline?
Yes. For offline environments such as events or exhibitions without internet access, a special offline version to be pre-installed as Android APK or iOS native app can be provided.
In this case, the leads collected shall be stored locally in the device. The game shall run as usual, without requiring any internet access.
To extract the data, it can be exported into Excel, or synced to a cloud server once the device is connected to the Internet.
Add coupon codes, QR codes, or barcodes into the game application
Integrate special codes into the game to reward users. These can be coupon codes, vouchers, QR codes or barcodes of any standard format.
Rewards can be displayed in the following conditions:
- after the user wins.
- as part of certain milestones achieved.
- random coupon placements, as part of an Easter egg type hunt.
- at the start of the game experience, as an initial reward for encouragement.
- emailed to the user at the end of the game experience.
- texted (via SMS) to the user at the end of the game experience.
- any other custom condition.
Read our coupon and barcode gamification page to learn more.
Game localization
For an additional fee, all aspects of the game can be localized, including translating the text, and changing graphics to fit the local culture.
any language worldwide is supported like German, Spanish, Spanish LATAM, French, Chinese (Simplified and Traditional), Arabic, Farsi, Japanese, Korean, Portuguese, Norwegian, Burmese, Malay, Tagalog, Vietnamese, Thai, and more.
Please add a note in your contact form request, to indicate your target language.
